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Miss Diddy Talks Her Success in Enterprise, Advertising and marketing, and Excessive-Degree Partnerships

Leisure marketer and The Model Group CEO, Miss Diddy, appeared on Hip Hop & Enterprise, the place she opened up concerning the creation of her Toast to Black Hollywood occasion, her rise within the leisure trade, and what qualities she appears to be like for in an worker, and a lot extra.

Miss Diddy has 15 years of expertise working with top-level executives and celebrities like Kenny Burns, Kanye West, Nipsy Hussle, and lots of extra. Her firm, The Model Group, has acquired high-level partnerships with Doritos, The Nationwide Basketball Gamers Associations, AT&T, Kevin Hart, United Nations, Adidas, BET Networks, Champion, and Netflix, to call a number of.

After years of placing within the groundwork as the one feminine promoter on the planet’s leisure capital, the Compton native turned her Toast to Black Hollywood celebration into the go-to occasion to kick off the BET Awards weekend.

Yearly, the star-studded occasion honors Black professionals doing groundbreaking work to amplify the tradition in additional methods than one. Previous honorees embody Nick Cannon, Kevin Frazier, Daymond John, and Tamika Mallory. The 2022 occasion honored abilities like Cynthia Bailey, Jacob Latimore, and Nina Parker.

Miss Diddy dished on why after seven years, she modified the title from A Toast to Younger Hollywood to a Toast to Black Hollywood and foreshadowed her plans to develop The Model Group by means of highly effective partnerships.

“It is not about inclusive, so to talk,” Miss Diddy instructed BLACK ENTERPRISE. “It is concerning the Black greenback, the Black particular person, the Black neighborhood. And that is what we need to scream proper now.”

“That is what I do know. That is what’s genuine to me. I’m a Black lady,” she continued. “What I do is for the little Black and Brown women and boys from the hood that wishes to turn out to be one thing nice in life. I need to create; proceed to construct that narrative round myself, my model, and my firm.”

This yr’s Toast to Black Hollywood was sponsored by Doritos, one of many many noteworthy affiliations Miss Diddy has acquired through the years. With a résumé and expertise roster like The Model Group’s, Miss Diddy is conscious of the corporate she retains. The self-made powerhouse defined what she expects from anybody who works for her.

“Deal breakers are undoubtedly when workers are usually not doing what I requested,” she stated. “When you do one thing utterly reverse of what I really requested you to do, you need to go as a result of you’ll be able to value me the whole lot.”

Miss Diddy is all about her enterprise and her bag! Press play under to go contained in the success story of The Model Group CEO Miss Diddy.